Use The Keyword in the Headline as Much as You Can
This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…
Increase Multi-Word Keyword Portfolio
The success of your PPC campaign is all about keywords. It only requires a small amount of your time each day to brainstorm keywords which are relevant to your product or service and help to expand your keyword portfolio. The more relevant keywords you have the better your chances of converting more visitors to sales.
Multi-word keyword phrases attract highly targeted traffic to your website and tend to have higher rankings than single and double word keyword phrases. Coming up with as many multi-word keyword phrases as you can, will increase your sales conversion ratio since your visitors are searching for that specific information. For example, “blue shoe laces Nike sneakers” would be an example of a multi-word keyword phrase which is also commonly referred to as a long tail keyword and tells you exactly what the customer is looking for.
Monitor Your Competitors
It is smart business to keep up with what your competitors are doing with their PPC advertising campaigns. Changes in the process your competitors use could affect keyword prices as well as your ad positioning in the keyword results. Using analysis to monitor your competitors will help you to stay ahead of the game.
Include an offer in the copy. "Free," "Save $XX," or "XX% Savings" will usually lift response. You can also mention a gift or bonus.
Relevancy! Relevancy! Relevancy! In case you missed the common theme throughout: Relevancy is the most important element of PPC search engine marketing. If you ignore relevancy, you will likely be frustrated with low click-through rates and an unprofitable campaign.
Can't play too conservatively when you're doing PPC. You have to bid to win that traffic. You should be receiving >90% impression share of the keywords you are bidding on and that means bidding a little higher sometimes. What happens is that you have to have an optimized sales process to justify the ability to bid higher. If you make more per sale, you can bid more per click, and squash your competition. My buddy Simon would be willing to help anybody that wants help with their PPC campaigns, just give him a call. His number is 240-455-3886.
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